Why Media Groups in Sweden are choosing Live Center for Liveblogging?

Why Media Groups in Sweden are choosing Live Center for Liveblogging?

GOTA Media and NTM ,two of Sweden’s largest local media groups with a combined portfolio of over 50+ news sites, have revamped their live blogging using Norkon Live Center.

Norkon first engaged GOTA and NTM late in 2018 to help them investigate how Live Center could be used to improve their live coverage of sports, weather, traffic and , other live events. 

Both were previously using ScribbleLive Engage but wanted a more performant,  cost-effective, and user-friendly solution with an improved interface for their reporters and end-users.

After a trial and technical review of Live Center, both GOTA and NTM chose to switch from ScribbleLive to reduce costs and increase the flexibility of their live reporting.

Gota Media chose Live center because we find it to be an up-to-date solution for live blogging from sport events and breaking news. As reporters we see Live center’s interface as user friendly and we believe our customers like the new live blog design. The plugin to Infomakers Writer is straight forward to use with drag and drop functionality for easy publishing.

Peter Sigfridsson, Head of production development

Powerful use of Live Center’s Extensions

The flexibility of Live Center’s Extensions  also allowed a new Sports Scoreboard to quickly be created based on input from NTM that gave their readers, who frequently accesses their live sports coverage from a mobile device, a more streamlined experience.

The Scoreboard supports multiple sports types and works as well on mobile as on desktop.

Intuitive CMS plugin created with Live Center’s API

Using the available Live Center APIs, Norkon created a plugin for GOTA’s CMS – Infomaker Digital Writer, which gave GOTA a straightforward way to drag-n-drop a live feed into articles.

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