iMatrics and Norkon partner up for auto-tagging integration
With the fast pace of the media industry and the ever growing number of content in a variety of channels, data is becoming more and more important. For news publishers, one of the most important data types is called metadata, which means “data about data”. Having high-quality metadata provides a foundation for recommendations, automation and personalization, as well as improving SEO and reach.
iMatrics are experts in metadata and through AI-based auto-tagging solutions, news organizations are able to generate metadata on content such as categories, detailed topics and entities in an automatic and real-time way, regardless of the content language.
iMatrics and Norkon have joined forces to deliver a smart and user-friendly solution which helps journalists and editors save time and effort by automatically providing tag suggestions straight into the editor interface.
Norkon’s liveblogging solution, Live Center, is commonly used by news and sports websites, global media companies and national public broadcasters to help communicate real-time news and events to their readers. Any editor is able to create highly engaging live feeds or live blogs with custom design, allowing for native-looking content within the newspaper’s ecosystem.
The integration of Live Center with iMatrics’ auto- tagging solution results in seamless recommendations to readers, facilitating the navigation between content and keeping them longer on news platforms’ sites.
Another benefit is enhanced SEO, since relevant and consistent metadata as well as linking to more content adds value to each article. This creation of a strong linking structure is exactly what Google loves!
To sum up – metadata leads to greater reader experience, adds value on written content and increases the reach of content. Live Center’s integration with iMatrics is currently in beta testing with a joint customer and will be available soon. If you would like to learn more or try out this integration for yourself, please reach out to iMatrics or Norkon.
