8 Tips to Create a High-Performing News Live Blog

How to Create a High-Performing News Live Blog: Event Coverage and Best Practices

In today’s fast-paced digital age, receiving notifications about breaking news and events has become an integral part of our lives. Live blogging has emerged as a powerful tool for delivering real-time updates to readers, making live publishing an essential aspect of modern journalism. Whether you’re covering sports events, major news stories, or any other live event, creating a high-performing live blog requires careful planning, the right tools, and an understanding of the latest blogging trends. In this post, we’ll walk you through the essential steps to create a successful news live blog that engages and informs your audience.

1. Understanding the Importance of Event Coverage

Live news feeds offer readers a front-row seat to unfolding events. Whether it’s a sports match, a political debate, or a product launch, a live blog aims to capture the essence of the event in real-time. Provide comprehensive coverage, offer insights that keep your audience engaged and utilize features such as highlighting key moments or underlining important posts to optimize the reader experience.

Engaging live blog features
2. Leveraging Google Schema for Enhanced Visibility

Implementing Google Schema markup on your live blog enhances its visibility in search engine results. This structured data helps search engines understand your blog’s content, enabling them to display relevant information like event dates, descriptions, and updates directly in search results, attracting more clicks.


3. Scoring on SEO Keywords to Rank in Google News

For many newspapers, Google News plays an essential part in their SEO strategy as it allows publications to rank higher in search results when users search for related news stories. News articles may be featured in Google News within hours or days of publication if the article is fully optimized.
Here are 5 steps you can follow to increase your chances of being featured in Google News: 

  • Create a Publisher Center account in Google News
  • Present clear headlines and accurate timestamps
  • Develop unique stories and avoid duplicate content
  • Be relevant, prominent and authoritative when publishing
  • Monetize with Google’s Reader Revenue Manager

Check out the full blog post for greater insights.

Google News
4. Elements for a Successful Sports Blog

The sports area is an extremely competitive space, even amongst publishers, as it represents a golden opportunity for journalists to engage with their audience. Here are some key elements for publishers looking to create a live sports blog to cover live sporting events:

  1. Real-time Updates: Sports fans crave instant updates. Your editors should be able to update the live blog promptly and seamlessly to keep readers informed about every play, score change, player substitution, etc. 
  2. Engaging Visuals: Include rich media such as images, GIFs, and videos to visually enhance your coverage and provide a dynamic viewing experience.
  3. Interactive Elements: Incorporate polls, live comments or live Q&A to encourage reader interaction and participation.
  4. Expert Analysis: Provide insightful expert commentary and game analysis to add value beyond the basic play-by-play updates.

For Rikstoto, the only legal horse racing and betting platform in Norway, live coverage on sports betting has led to more opportunities, higher subscription conversions and significantly contributed to building returning user habits.

Horse race rikstoto
5. Reasons to Choose the Best Live-Blogging Platform

There are some news publishers who opt to build an in-house solution. Of course, that will do the job just as a VW Beetle will bring you from point A to point B (nothing against the adorable Beetle!). However, opting for a professional live-blogging platform that is backed with the latest technology, developed by and supported by dedicated industry experts 24/7 will feel like driving a Tesla with all the additional add-ons. The ride from point A to point B suddenly exceeds mere commuting, turning the trip into an experience.

Similarly, when choosing a live-blogging platform, it’s essential to research and compare various options to find the one that best suits your needs, preferences, and the specific requirements of your live-blogging projects.

Selecting the right platform is crucial for a seamless live blogging experience as well as for an optimal reader experience. Vital features should include easy content updating, multimedia integration, social media integration, responsive design, and compatibility with various devices.

Aim for Excellency
6. Data Rendering for Real-time Insights

Your live blog should offer more than just event updates. Use data visualization tools to render stats, graphs, and charts that provide deeper insights into the event. This is particularly relevant for sports events, where data-driven analysis adds value to the reader experience.


7. Utilizing Important Tags

Incorporate relevant tags and categories to make it easier for readers to navigate your live blog. These tags not only improve user experience but also aid search engines in categorizing your content accurately.


8. Staying Updated with the Latest Blogging Trends

Blogging trends are constantly evolving. To stay on top of the latest techniques, design trends, and user preferences, you can follow blogs or articles from industry journals. Mobile responsiveness, dark mode support, and integration with social media platforms are some of the current trends that enhance the user experience.



In conclusion, creating a high-performing news live blog requires a strategic approach. From understanding the significance of event coverage to implementing Google Schema, embracing the latest trends, and selecting the right platform, each step contributes to a successful live publishing experience. Remember, real-time audience engagement is key, such as through updates, interactive elements, or expert analysis. By following the listed tips from above, you’ll be well on your way to delivering compelling and informative live coverage that captivates your readers.


Are you ready to master your next live event coverage? Explore Live Center today to sign up for a free trial!